La Santísima

A Mexican-inspired cuisine journey in the heart of Phoenix

The restaurant industry is highly competitive. A new establishment needs a unique identity to differentiate itself from existing options and attract customers. First impressions are critical. The restaurant's visual identity, including logo, signage, menu design, and interior decor, must be cohesive and appealing to create a positive initial impact.

Strategy & Approach

Developing the Strategy
Rebranding a restaurant is a strategic process of revitalizing its image and perception in the market. It involves a thorough analysis of the existing brand, market research, and a clear definition of the new brand identity, including its story, target audience, and unique selling proposition. This translates into tangible changes in visual elements like the logo, menu, and decor, as well as a renewed focus on customer experience and communication. Rebranding aims to attract new customers, retain existing ones, and ultimately strengthen the restaurant's position in the competitive landscape.

Defining the Process
The process included designing a menu mock-up, selecting a color scheme, and a visually appealing logo design. The next step was pulling all the collected assets and creating a visually interesting concept for a menu, business card, and store signage.