Justice Prevails

The Fabiola Letelier Story

Launching a new biography into the crowded book market presents challenges like intense competition, needing a unique angle to stand out, effective marketing to reach readers, meticulous research for accuracy, capturing reader interest in the subject, and the author's existing platform and timing of the release all playing crucial roles in its success. Ultimately, a creative jacket design acts as a powerful marketing tool, enticing potential readers to learn more about the biography and ultimately purchase it.

Strategy & Approach

Developing the Strategy
Over several sessions, we were able to define the challenges and develop a strategy to guide the creation of the book sleeve.

Defining Tone and Image
The design's tone and image are reflective and introspective. This tone is appropriate for a biography that explores the subject’s thoughts and feelings about their life and work. Note that the client has requested the use of black-and-white images and red or blue colors.

Defining the Project Scope
This project includes the design of the front cover, spine, back cover, front inside panel, and back inside panel. Client is to provide print-ready photography and sample text.